This year’s theme, “Be You, Be Proud,” highlights the spirit of embracing individuality—encouraging people to take pride in being their true selves. The event reflects the company’s dedication to supporting and valuing authenticity among employees and society at large. It also provides an inclusive platform for individuals to express their identities with pride through a variety of engaging activities, held at The Tara, Chaeng Watthana.
A highlight of this year’s event was the self-expression runway show, where participants confidently showcased their identities through stylish outfits. Contestants competed for 1,000,000 ALL Member points while walking the red carpet in looks that reflected who they are. Company executives also joined the winners, adding a memorable touch for attendees.
Attendees also enjoyed food and beverages from vendors in a vibrant diversity floating market, along with products from suppliers, games, and unique photo spots.
All Pride 2026 is not only a celebration of joy but also reflects CP ALL’s strong commitment to advancing Diversity, Equity, and Inclusion (DEI) in line with its CCSF framework: Clear—supporting equality; Care—supporting one another; Share—creating opportunities for all; and Fun—spreading happiness and positive energy. Through these guiding principles, CP ALL continues to foster an inclusive organization that respects differences and grows alongside its employees and society in an equitable manner.
