The signing ceremony was attended by Thapthep Jearadiswong, Executive Vice President of CP All Public Company Limited, and Wu Hao, Overseas President of Huawei Consumer Cloud Service Global Ecosystem Development & Sales Department, along with executives from both organizations. The event reaffirmed their shared commitment to a long-term strategic partnership and delivering innovative experiences and tangible value to consumers.
The signing of this MOU marks another important milestone for both organizations. The collaboration aims to combine Huawei’s expertise in smart devices and ecosystem development with the strengths of 7-Eleven Thailand to create a seamless customer journey that integrates devices, services, and benefits.
By combining 7-Eleven’s extensive network of more than 16,000 stores nationwide and a customer base of over 40 million with its digital capabilities, including ALL Member, the 7-Eleven TH application, and 7 Delivery, the collaboration aims to strengthen customer engagement and convenience. Huawei complements these capabilities with its advanced 5G, AI, and Cloud technologies, driving next-generation retail solutions and delivering enhanced Smart Lifestyle experiences for consumers.
One of the latest achievements under this collaboration is the launch of the 2-in-1 QR Code Payment feature through the 7-Eleven application on the Huawei Watch FIT 5 Series. Marking a first-of-its-kind innovation, the feature enhances the ALL Member experience by seamlessly combining payment and point collection into a single step.
Users can access the 7-Eleven application directly from their Huawei smartwatch and display a QR code to earn ALL Member points while making payments via TrueMoney in a single step. Without the need to take out a smartphone or switch between multiple applications, the feature offers greater convenience, speed, and flexibility for everyday life.
The initiative also covers the development of an end-to-end ecosystem throughout the customer journey, including customer base expansion, the integration of ALL Member with Huawei ID to enhance access to services and benefits, and the delivery of shared experiences through online and offline activities and campaigns.
The integration of 7-Eleven’s local scale with Huawei’s global technology marks a significant milestone in the development of a smart retail ecosystem, seamlessly connecting innovation with everyday life while creating new opportunities for sustainable growth in the future.
