The signing ceremony was presided over by Chanok Chanthathong, Assistant Minister to the Ministry of Social Development and Human Security. Witnessing the ceremony were Chokchai Wichienchaiya, Director-General of the Department of Older Persons, and Nutthanita Phiphattamrongkit, Assistant Vice President of CP ALL Public Company Limited, together with executives from both organizations. The ceremony was held at the Prachabodi Meeting Room, 19A Floor, Ministry of Social Development and Human Security Building.
The Kind Adults Project was launched to support older persons through meaningful employment and income-generating opportunities. By opening positions at 7-Eleven stores and adapting job roles to match everyone’s capabilities and age, the project helps older persons achieve greater financial independence, ease family responsibilities, and take pride in remaining active and valued members of society.
Nattasanita Pipatthamrongkit, Assistant Vice President of CP ALL Public Company Limited, spoke about the company’s commitment to supporting the Kind Adults Project :
“CP ALL recognizes that Thailand is entering a fully aged society. We do not view older persons simply as those in need of assistance, but as a valuable force whose experience and wisdom continue to benefit society. Through the Kind Adults Project, CP ALL has continued to promote its commitment to creating employment opportunities for older persons by offering them the chance to work at 7-Eleven stores. The project helps older persons earn an income, maintain meaningful employment, and achieve greater self-reliance while remaining actively engaged in society. At the same time, it supports their physical and mental well-being, helping them live each day with happiness and a smile.
As Thailand has entered an aged society and is moving toward becoming a super-aged society, preparing for the changing social landscape is increasingly important. CP ALL is committed to playing an active role in supporting this transition by creating employment opportunities, empowering futures, and building an inclusive society of opportunities. Through these efforts, the company seeks to help older persons enjoy a high quality of life, maintain their dignity, and age with happiness, in line with its corporate philosophy of “Giving and Sharing.”
