Experience a new kind of convenience store at 7-Eleven Festie Town, located in Happitat, a store filled with happiness. Transforming the everyday world of convenience stores into a “Happy Destination Store,” the branch features an atmosphere resembling a miniature amusement park, with Neon Playground-inspired lights and decorations throughout the store. Every corner becomes a stylish photo spot.
What makes this branch truly special is that it is Thailand’s first 7-Eleven Character-Themed Store, offering a full character experience. Meet a group of adorable new friends hidden throughout the store. Wherever you look, you will find charming details throughout the store, making it feel as though you are walking through a world of imagination.
7-Eleven Festie Town, located in the Happitat project, targets families and younger generations seeking a unique experience beyond a typical visit to a 7-Eleven store. This branch features four exclusive highlights, as follows:
1. The Happiest 7-Eleven
This branch has been designed as a Happy Destination, building on the concept of Happitat. The store has been transformed into a place where customers want to stop by, explore, take photos, and share their moments of happiness.
2. Meet New Friends in Every Corner
Based on the concept of “Drop By and Make New Friends,” the store introduces the adorable Allie & the Gang characters, designed by T&B Media Global, a company specializing in IP design and production in the global content and entertainment industry. The characters bring the store to life with stories and personality, creating a connection with customers who not only see the characters but also feel as though they are meeting new friends while shopping. As a result, the branch has become Thailand’s first full-scale 7-Eleven Character-Themed Store.
3. Taste Something More Special
Products at the store have been carefully selected to create a diverse experience, including ready-to-eat meals, beverages, toys, and premium products. The store also features popular favorites such as ALL Select beverages, Slurpee, Oden, the Samyang noodle cooking station, and ready-to-eat snacks and desserts that are tempting to try.
4. HappiTube
HappiTube is a 3-meter-long snack tube that serves as one of the store’s main attractions. Customers can pick chocolates and snacks themselves, enjoying an experience that feels like discovering tasty treats in a world of imagination. It functions as a shopping corner, a photo spot, and a small source of happiness for both children and adults.
7-Eleven Festie Town, located in Happitat, is ready to become a new landmark of happiness and a new destination in the Bangna-Trad area, offering delicious food, fun experiences, and new friends waiting to be discovered. The store also aims to create memorable moments for every member of the family.
