In fact, 7-Eleven carries these products as part of its efforts to support Thai farmers and local producers by purchasing their products at fair and competitive prices. Bananas, for example, are sourced from the Tha Yang Agricultural Cooperative in Phetchaburi Province, helping member farmers increase their income by as much as 70–80% annually.
At the same time, these products align well with the lifestyles of today’s urban consumers by providing greater convenience and easy access to fresh food options. They are also particularly appealing to health-conscious customers who may not have much time to prepare nutritious meals on their own.
Moreover, Golden Bananas from the Tha Yang Agricultural Cooperative in Phetchaburi Province are a great example of a successful SME product that has helped create meaningful opportunities for local farmers. The initiative has not only contributed to the cooperative’s growth but has also provided farmers with a stable source of income, helping to create jobs and strengthen local communities.
For SME entrepreneurs interested in having their products sold in 7-Eleven stores, just like these Golden Bananas, product proposals can be submitted directly to 7-Eleven and 24Shopping Co., Ltd. More information is available at www.cpall.co.th and www.24shopping.co.th.
