The initiative is supported by CP ALL’s Human Resources (HR), Marketing, and Corporate Communications teams, which have joined forces to foster digital content creation skills among employees and participants. The program aims to prepare aspiring creators with the communication and storytelling capabilities needed to effectively engage audiences and deliver value for the organization in the digital era.
Under the NEW GEN CREATOR 2026 Upskilling Program, CP ALL hosted a “Storytelling to Selling & Mobile Short Video” workshop to strengthen participants’ skills in storytelling, content creation, and short-form video production. The training focused particularly on TikTok, one of today’s most influential platforms for communication and marketing. More than 39 participants attended the session, engaging in hands-on learning and valuable experience sharing with industry professionals.
The training program combined fun and hands-on learning, beginning with practical workshops on storytelling, content creation, and mobile short-form video production. Participants gained valuable skills that can be applied to their daily work as well as the creation of impactful digital content.
The event was honored by Auemporn Singhakarn, Senior General Manager of the Corporate Communications Office, who expressed support for the initiative and shared the objectives and role of NEW GEN CREATOR 2026. The session was conducted in a friendly and creative atmosphere.
Participants then joined the session “Capturing the Story Like a Pro,” led by a content creation expert and popular TikTok influencer known as “Por Mod TikTok” (TikTok Wizard). The session covered key techniques for identifying compelling content ideas, developing engaging storytelling angles, and creating short-form videos that capture viewers’ attention from the very first second. The interactive session received an enthusiastic response from participants.
In the afternoon, participants joined the session “Hook Fast, Keep Them Watching,”which focused on one of the most important aspects of short-form video content today. The speaker shared techniques for creating compelling video openings, engaging edits, and effective pacing to capture and retain audience attention across digital platforms.
The program also included the workshop “Edit Fast, No Revisions Needed,” where participants gained hands-on experience in planning, filming, and editing short-form videos on their own. The session was designed to help participants put their knowledge into practice and further develop their content creation skills.
Throughout the program, participants gained valuable insights, practical skills, and inspiration in short-form video content creation, equipping them to apply these capabilities in their professional roles, corporate communications, and personal digital presence. The event concluded with a group photo session, capturing memorable moments and inspiring participants to become the next generation of NEW GEN CREATORs.
